About The Total BS Show
The Total BS Show is an interview podcast hosted by Alex Kowalkoski, owner of Prime Media Consulting. Each episode is an honest conversation with a small business owner about the journey: the failures, the struggles and what kept them going. Topics cover business, nonprofits, money, careers and entrepreneurship.
Listeners are mostly ambitious small business owners: people running a business or a side hustle, planning to start one, or leading a team at work. Guests who can share a lesson those listeners can use right away make the strongest episodes.
How to apply to be a guest
Use the form on this page to apply. Here is what happens after you send it:
- Send your business name, website, the topic you want to discuss and why it matters to small business owners.
- Our producers research your background online to confirm you are a good fit for the show.
- We email you when your application is in review, and again with a decision. Most decisions take one to two weeks.
- If you are approved, we send a list of open recording dates. Most interviews are recorded within a week of acceptance.
Recording from anywhere
Episodes are recorded remotely, so guests can join from anywhere in the United States. All you need is a laptop, a good internet connection and a pair of headphones. Episodes are recorded several weeks ahead, so the calendar fills quickly. If we cannot fit you in right away, we keep your name on the list for future episodes.
Interview options
The standard guest interview is a free 10 to 15 minute audio-only conversation, with one guest per business. You choose the topic: your story, a product or a service. Guests who want more can ask about the optional VIP Podcast Guest Experience ($899, available if approved), which adds:
- Priority consideration for a recording slot
- A 30 to 45 minute video and audio interview with Alex that you keep
- Distribution to more than 15 podcast platforms
- A feature on PrimeMediaConsulting.com with a link to your website
- A social media package for sharing the episode
Who the show is not a fit for
We do not accept direct sales or MLM independent business owners as guests at this time.
Tips for a strong pitch
Listen to a few episodes on topics close to yours and ask what new perspective you can add. A specific story, such as a hard lesson, a turnaround or a decision you would make differently, gets more attention than a general company overview.
Once your episode is live, share it widely. Post it on social media, add it to your email signature and newsletter, and ask your team, friends and family to listen and share. The first two weeks after an episode launches matter most.
