Attract Qualified Local Traffic, Dominate Your Industry With Video Marketing Services — About Us Videos

If you’re here, it’s because you know the importance of video marketing. With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business. Brands can no longer get by using written content and images alone. Video marketing is a vital piece in a small business’ integrated marketing solution. Video marketing can engage better than a photo or a post on social media because it puts can put a face of the company in the equation.

A video marketing strategy should be based upon your budget, timeline and goals for your each video. Each marketing video should be thought out and determine your potential audience, creative, content and call to action. This is an important step when delivering an effective video marketing solution. Some of the great companies that continually hit the mark are Geico and Budweiser. Take the process created by great national video marketing agencies and deliver it into your small business video marketing strategy. The biggest question you need to ask yourself when considering video marketing is if you want to deepen your relationship with potential customers or create interest? Here are some of the ways you can create excellent video content.

Even if you hate it, SEO marketing is something you need. . There’s just no way around it in today’s digital age. Why? Check out the stats:

Commercial marketing are quick attention grabbing videos that highlight your company’s product or service in a 30K foot view. You’ve seen commercials since you were a child on cable or streaming TV services. The goal of a commercial is to be very vanilla and attract as many customers as possible in a broad appeal. The commercials are usually 15-30 second spots and can also be great on your homepage of the website to showcase your business. This creates the omnichannel marketing concept driving traffic in all mediums potential customers are looking for.

Social Content videos are created for the purpose of sharing on social media platforms like Facebook, TikTok, instagram, Twitter, Snapchat, LinkedIn and more. These social videos can range from broad appeal (like commercials) to targeted content for niche audiences. When people opt-in to your social content pages, they tend to already know who they are. They’ve opted-in to your message. The ability to relate and connect with your audience on these platforms are easier to drive customers into influencers for your brand. These videos should be fun, playful and engaging.

Explainer videos are for educational purposes only. These are to teach your prospects or clients about the features and benefits of your product or service. Almost any content video could be turned into an explainer video for your business, but the trick is to solve pain points and showcase how your product or service solves these particular problems. Make sure you showcase your call to action in these videos. Oftentimes explainer videos are under 3-5 minutes long.

Product videos are the one piece of content that’s not about YOU. Many times other videos provide the human element in the equation. Product videos are solely about the product or service you’re offering your potential customers. Typically product videos are tied with pages of content on your website and are entry-point content for your prospects moving through the decision making process.

If there is any stronger piece of marketing collateral out there, let us know. Video from actual clients showcasing your product or service. Letting future customers know from past clients the positive experience of working with your company. A great customer testimonial video will range from 30 seconds – 2 minutes long.

Search engines have hundreds of ranking factors that determine how high or low a website places in the search results. We research to find the best performing keywords in your industry and assign them to the appropriate pages on your website. We find the keywords that drives sales. Getting targeted visitors to your website is what we do best as your SEO agency. Some of the key facts we will continue to look into are:

• Current State Website Evaluation & Diagnosis
• Competitive SEO Analysis & Quotations
• Keywords Analysis & Research
• Meta Tag Optimization & Correction
• Website Content Optimization
• Link & Citation Building Campaign
• Local Listings Management
• Relevant Directory Submissions & Registrations
• Image Optimization
• And More…

The definition of video marketing can be super simple or beautifully multifaceted. At its core, video marketing is your message, delivered via video, to a select audience.

How much do you currently pay for advertising? Does it last for years? When done properly, your video can. That means the cost of your video can be spread over multiple years. But specifically the answer is a very wide range. You will find individuals starting their own videography business to agencies who have a proven track record. The typical video marketing ad ranges from $1300-50,000. In-house video marketing solutions can be created for a range of $1200-5,000.

No. If you’re going to go down the video marketing path, you’re going to want to create a series of content. If you want to differentiate yourself amongst the masses who may do 1 or 2 videos to promote their business — a series of regular video content will engage your prospects and current clientele.

Today, video marketing is a $135 billion industry. You can start as high- or low-budget you want. Video marketing is flexible and your SEO loves video.

The average length of a produced marketing video is just under 2 minutes long. Only 3% of business videos are 10+ minutes long.

Videos get 1200% more shares and engagement than text and images combined. This is the “next level” of advertising most small business owners want to reach in their overall marketing strategy.