What Is Pay Per Click?
PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically. Google ads has placements over 85% of the “above the fold” space on Search Engine Results pages. The power of Google Ads is the fact that users and potential customers can have your advertisement display do them for EXACTLY what and where you want to be found for.
With traditional marketing strategies like placing an ad in the newspaper, or advertising your business on a billboard, you’ll pay a set monthly budgets for that advertising space; regardless of how many customers see your advertisement. To the adverting agency, it doesn’t matter if 10 potential customers see your ad or 10,000 — you’ll pay the same price for the placement of that newspaper ad or billboard.
This helps you now understand that digital marketing has eclipsed the value of traditional media marketing to establish that brand awareness directly with your potential customers. Pay Per Click advertising is an affordable business advertising solution where you can set your own budget, target specifically the demographic and geographic attributes you want, for what they are searching for. This benefits a small business owner who is trying to rank their website organically to invest in immediate results whereas SEO may take time to develop.