Apple Podcasts is one of the Best Ways To expand your Podcast reach!
Podcasting is a great way to establish and build an audience, provide entertainment, encourage others and get your message out into the world. Apple podcasts is one of the most important directories you can submit your podcast to. It accounts for over 26% of all podcast downloads and is a default app on every iPhone.
This gives posting your content on this platform a distinct advantage over all other platforms on the market. In other words, if you’re a podcast host, Apple is where you want to be. Submitting your podcast to Apple Podcasts doesn’t just put you on iTunes, many podcast apps like Overcast and Pocket Casts draw from Apple’s directory.
Apple podcasts require every show to have at least one episode to get listed, but they do not host your podcast. You will need to create an RSS feed to sync. Your podcast’s RSS feed includes all of the metadata about your podcast and links to your cover art and audio files.
Apple podcasts that are submitted are not approved automatically. There is a human review of every new podcast and they will send you an email once they approve your podcast. Once apple accepts your show, you’ll have access to the largest platform of podcast listeners in the world.
Be a guest On Our Podcast And Expand Your Reach!
Getting on podcasts as a guest is a great way to get in front of your target audience. And it takes way less effort than guest blogging. But most producers and hosts are picky about who they’ll have on their show. They only want guests who they think their listeners will enjoy.
So if your pitch doesn’t stand out, it’s going to get buried with all the rest.
Getting booked as a guest expert on podcast shows may also be the single most powerful form of CONTENT MARKETING you can do for your business in today’s world.
Not only are you able to have an interview ask you important and pertinent questions, you are able to showcase your business, elevate your name in your local community as well as reach a broader base.
Podcasts have grown astronomically over the years and is a great addition to your social media, website design , SEO , and content marketing strategies. Share rich media, soundbites, video, images, teasers, evergreen — anything you can think of when participating in a podcast.
Your next step
Let’s talk about your next 15 minutes.
Start with a 15-minute strategy conversation about your audience, local visibility and follow-up. Choose an available consultation time or call our team.
Even if you hate it, Podcast marketing is something you need to be looking into for your small business. There’s just no way around it in today’s digital age. Why? Check out the stats:
Apply to be a guest on the Total BS Show.
Since COVID-19, we’ve been recording all our podcast episodes remotely. Which is great because we have also expanded our reach around the United States. All you need is a laptop, a good internet connection and some headphones.
The podcast format is an interview show where host Alex Kowalkoski ( Owner of Prime Media Consulting LLC ) speaks with small business owners in all walks of life about business, non-profits, money, careers and entrepreneurship.
Our audience is mainly ambitious small business owners who either run their own business or side-hustle, are planning on starting a business or are in leadership roles at work. We’re always looking for fresh angles for conversation on the podcast. Listen to episodes that discuss similar topics and experiences to yours – what new perspective can you contribute?
How can you help the conversation to evolve?
There are many factors we have when choosing guests and our number one focus is our audience. Fill out the application below to be considered as a guest on the Total BS Show. If your application is accepted, you will be contacted with available times to record your interview.
Please note, we typically record episodes several weeks in advance, so our content calendar does fill quickly! You can expect to hear back from us within a week or two of your application. If we aren’t able to schedule you at this time, we hope you won’t take it personally!
And we’ll be sure to keep your name on our list of considerations for future episodes.
Make sure if you are selected to be on the Total BS Show, you share your new curated content in as many ways as possible. Some companies do great things like, mixing live video (on Facebook and Periscope) with the live podcast interview.
