We’ve all known for awhile that social media is the best way to engage with your prospects and client base, but for many small and medium size businesses, the time to do it just gets in the way.
Having a Facebook page is not a social media strategy. It’s a tool to engage current and potential customers. You need an ACTUAL social media strategy – don’t let anyone tell you any different. And we’re not talking about posting a cute dog video once a week on Facebook with the hope that your customers think you’re as adorable as the dog. You need to answer important questions to your client base. What information are they looking for? What problem can you solve for them? And where do they want to find the solution?
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your company.
According to an New York Times article published in May 2016, American spend almost an hour on Facebook each day. Brands face increasing difficulty having their content seen on social media. Brands and companies need to humanize their social media marketing to differentiate them from their competition. Prime Media will set up your business profiles on leading websites like Facebook and Twitter. We will then identify your target audience, create an integrated strategy to expand your reach and engage clients with your business on social media.
Prime Media Consulting will help you build and maintain the communication with your client base, and keep your online presence fresh with relevant content. We help establish trust and build relationships with potential buyers.