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google guarantee marketing
google guarantee marketing

What Is Google Guarantee?

The Google local search game is about to change drastically! This is a powerful resource available to small business owners that can help you stand out from your competition. Google Guarantee helps small business owners in the home services industry showcase that they’ve been pre-screened by Google and their representatives elevating them in the local community. It’s Google’s way of saying, “We guarantee that this business will provide high-quality service.”

If you apply for the Google Guarantee, Google will check your business license, insurance and online reviews. They will also conduct a background check on employees and owners on your behalf. This process could last from a few days to a couple weeks, but if your business passes the screening, you’ll receive the Google Guarantee / Screened badge.

Google Guarantee Vs. PPC

The benefit of Google Guarantee / Local Ads vs. PPC is they are displayed above the regular Pay Per Click Google Ads. The benefit for the small business owner is that you will only be charged when a customer calls to engage in your services, rather than paying per click through Google Ads. The cost per lead will vary depending on location, service, type of lead etc. 

A chargeable Valid lead from Google Guarantee will be a text or email from customer, receiving a voicemail from the customer, communications between the customer and business owner using their mobile app, or if you contact your potential customer back in any form like email, message or phone call. Google will also recommend companies from local service ads when someone does a voice search, something it does not do with Paid Search campaigns.

google guarantee marketing
google guarantee marketing

Concerns With Participating In Google Guarantee

Users searching for a specific service are much more likely to trust a brand that has been vetted and is backed by Google. Other than being one of the most trusted and well-known search engines, users also trust the Google Guarantee because of the money-back guarantee. The Google Guarantee badge is available for businesses that passes the Google screening and qualification process through Local Services Ads or its partners with Google. 

Please note – if a customer isn’t satisfied with the quality of your work, Google under its sole discretion, reimburse the customer up to the amount paid for the initial service — up to a lifetime limit. In the United States the lifetime limit is $2,000. Customers must have worked with your business through the Google Guarantee / Local Services Ad itself and claim reimbursement within 30 days of completion of service. 

The Hard Truth About Google Guarantee

The DIY doesn’t work anymore for your business to have a Google Guarantee campaign. This isn’t the fun stuff about marketing your business, but is one of the most critical. Even if you hate it, talking about Google Guarantee Advertising is something you need. There’s just no way around it in today’s digital age. Why? Check out the stats:

0 %
of users who searched for something on their mobile phones visited a local business within a day.
0 %
of mobile searches are related to location.
0 %
go to the top three paid ads in search results.
0 %
of consumers make their purchasing decisions based on what they’ve discovered during online searches.

Categories Available For Google Guarantee

Architect
Appliance Repair
Auto Glass
Bankruptcy Lawyer
Business Lawyer
Car Repairs
Contract Lawyer
Countertop Services
Criminal Lawyer
Disability Lawyer
DUI Lawyer
Estate Lawyer
Event Planner
Fencing Services
Financial Planners
Flooring Services
Foundation Services
House Cleaning
Home Security
Home Theater
Labor Lawyer
Immigration Lawyer
Interior Designer
IP Lawyer
Junk Removal
Lawn Care
Litigation Lawyer
Locksmith
Malpractice Lawyer
Pool Contractor
Personal Injury Lawyer
Pest Control
Pet Boarding
Pet Groomers
Photographers
Plumbers
Real Estate Agents
Real Estate Lawyer
Siding Services
Tax Specialist
Traffic Lawyer
Tree Service
Videographer
Water Damage Specialist
Window Cleaning
Window Repair

Let Prime Media Consulting Help You Set Up Google Guaranteed For Your Business

Google started the Screened program because it knew that consumers needed more transparency in their search results. They also knew that consumers needed a way to differentiate between trustworthy professionals and those that were not. Google Guaranteed is 100% worth it. Heck if it was available for our industry we would do it ourselves! 

Now that you’ve finished our Google Guaranteed overview, it’s time to start setting up this fantastic feature for your business. Prime Media Consulting is very familiar with Google Guarantee  and Google Local Ads, and we would love the opportunity to help you navigate it as well. 

google guarantee marketing

About Prime Media Consulting

We have had great success assisting service-oriented companies in achieving their long-term goals – including general contractors, pest control, HVAC, auto repair, and more. Prime Media Consulting are marketing experts offering the very best products and services for small and medium size businesses to help you keep growing your business.

Yes we build amazing custom websites, but it is our goal to truly make your website a lead generation tool for your business. We want to earn search engines like Google to position your business at the top of search engines while maintaining a positive brand experience and garnering great reviews across social media platforms. Prime Media Consulting uses innovative web techniques and state of the art industry leading evaluation tools to research the holes in your online marketing presence, and make recommendations based on the budget and time you have available to fix them. 

Request Google Guarantee Analysis & Quote

Please fill the form below to partner with us. If you need to address issues that are not covered by this form, you may write to us at contact@primemediaconsulting.com
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