Want To Start A Podcast? Lets Discuss The Basics

Podcasts are a great way to build an audience that connects at a different level than other media.
podcast services
podcast services

Podcasts Are Here. Are You Ready?

If you’re like most casual podcast fans, you’ve probably wondered what it would take to start and grow a successful podcast. Would you enjoy it? What kinds of skills, equipment, and budget would you need to do it the right way? Starting a podcast isn’t difficult, but there are a number of steps you’ll need to go through in order to get it launched. As of January 2022, there are just over 2 million podcasts, but over 600 million blogs! So now is the time where you can grow your voice and differentiate yourself in the marketplace.

Next Level Engagement

Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. Truly get to know not only your audience, but them getting to know you. Podcasts are more convenient than blog posts; people can listen to podcasts while driving, working out, or just doing chores around the house.

You may opt to survey the audience. One of the smartest plays when you are starting your Podcasting journey is polling the audience you’re trying to to reach.  You can ask them things like “what’s your biggest pain point?” and “what are you struggling with right now?”. This could help you shape your content, going forward. Not only will this engage the customer to comment and interact with you and your podcast, but it will create that relationship with them that far out-performs any Paid Search or Social Media advertisement. 

podcast services
podcast services

Choose Your Podcast Topic

The best idea for your podcast is to niche down as much as you can initially. Narrow it down to something that you can create dozens of episodes on, but is broad enough to appeal to a larger potential audience. As you get more followers and expand your appeal, you can have the ability to expand your topic. Can you write down 10-15 potential episodes that you think your target audience would love to listen to? 

You don’t have to be the “guru” in your industry to gain an audience. Sometimes even just talking about your journey learning is entertaining for an audience in and of itself. Many people will check out your podcast because they have similar interests. Be that person that they feel they could have a conversation with. 

The Podcast Length Debate

Podcasting is the best way to scale intimacy. But how long you have on each podcast is a debate many people in the industry debate. Podcast length depends solely on content. Don’t cut down good content or pad out succinct work! So many gurus will tell you that there are perfect lengths for podcasts. It’s all crap. You don’t need the one-hour podcast or the half-hour podcast for each episode to make it great.

There are people who do 5 or 10 minute podcasts. You do what you feel comfortable with and run with it. Over time, your listeners will tell you if they think your episodes are too short or too long.

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The Facts About Podcasting

Even if you hate it, Podcast marketing is something you need to be looking into for your small business. There’s just no way around it in today’s digital age. Why? Check out the stats:

Americans listening to podcasts have grown 120% over the past four years.
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Americans listen to podcasts each month.
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of all podcast listeners (29,058,874 podcast downloads are from Apple Podcasts. Rated #1 in the industry.
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of listeners find new podcasts by searching a podcast directory like Apple Podcasts
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About Prime Media Consulting

Prime Media Consulting are marketing experts offering the very best products and services for small and medium size businesses to help you keep growing your business. Yes we build amazing custom websites, but it is our goal to truly make your website a lead generation tool for your business. We want to earn search engines like Google to position your business at the top of search engines while maintaining a positive brand experience and garnering great reviews across social media platforms. Prime Media Consulting uses innovative web techniques and state of the art industry leading evaluation tools to research the holes in your online marketing presence, and make recommendations based on the budget and time you have available to fix them. 

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