What is SEO & How Does It Work?
Every search engine sends out crawlers to gather all the content and information they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings. Optimization (SEO) allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords.
In the ever-changing world of search engine optimization, one goal remains constant: build more traffic for your small business. The higher a site ranks on a search engine results page (SERP) as seen by a user, the more traffic the site can receive. The old way of marketing was having your pocketbook pay for eyeballs to then hopefully read your content and purchase.