Attract Qualified Local Traffic, Dominate Your Industry With Video Marketing Services

video marketing

What is Video Marketing & How Does It Work?

If you’re here, it’s because you know the importance of video marketing. With the effectiveness of traditional marketing dwindling and the popularity of video skyrocketing, video marketing has become a must-have for every business. Brands can no longer get by using written content and images alone. Video marketing is a vital piece in a small business’ integrated marketing solution. Video marketing can engage better than a photo or a post on social media because it puts can put a face of the company in the equation. 

Creating A Video Marketing Strategy

A video marketing strategy should be based upon your budget, timeline and goals for your each video. Each marketing video should be thought out and determine your potential audience, creative, content and call to action. This is an important step when delivering an effective video marketing solution. Some of the great companies that continually hit the mark are Geico and Budweiser. Take the process created by great national video marketing agencies and deliver it into your small business video marketing strategy. The biggest question you need to ask yourself when considering video marketing is if you want to deepen your relationship with potential customers or create interest? Here are some of the ways you can create excellent video content.

video marketing

The Facts About Video Marketing

Even if you hate it, SEO marketing is something you need. . There’s just no way around it in today’s digital age. Why? Check out the stats:

0 %
of customers would rather learn about a product or service by way of video.
0 %
of internet users look for videos related to a product or service before visiting a store.
0 X
times more likely to reach the front page of Google if it includes video.
0 %
of consumers say their buying decisions are influenced by online reviews
video marketing

Commercial Marketing

Commercial marketing are quick attention grabbing videos that highlight your company’s product or service in a 30K foot view. You’ve seen commercials since you were a child on cable or streaming TV services. The goal of a commercial is to be very vanilla and attract as many customers as possible in a broad appeal. The commercials are usually 15-30 second spots and can also be great on your homepage of the website to showcase your business. This creates the omnichannel marketing concept driving traffic in all mediums potential customers are looking for.

Social Content Marketing

Social Content videos are created for the purpose of sharing on social media platforms like Facebook, TikTok, instagram, Twitter, Snapchat, LinkedIn and more. These social videos can range from broad appeal (like commercials) to targeted content for niche audiences. When people opt-in to your social content pages, they tend to already know who they are. They’ve opted-in to your message. The ability to relate and connect with your audience on these platforms are easier to drive customers into influencers for your brand. These videos should be fun, playful and engaging.

video marketing
video marketing

Explainer Video Marketing

Explainer videos are for educational purposes only. These are to teach your prospects or clients about the features and benefits of your product or service. Almost any content video could be turned into an explainer video for your business, but the trick is to solve pain points and showcase how your product or service solves these particular problems. Make sure you showcase your call to action in these videos. Oftentimes explainer videos are under 3-5 minutes long.

Product Video Marketing

Product videos are the one piece of content that’s not about YOU. Many times other videos provide the human element in the equation. Product videos are solely about the product or service you’re offering your potential customers. Typically product videos are tied with pages of content on your website and are entry-point content for your prospects moving through the decision making process.

video marketing
video marketing

Testimonial Video Marketing

If there is any stronger piece of marketing collateral out there, let us know. Video from actual clients showcasing your product or service. Letting future customers know from past clients the positive experience of working with your company. A great customer testimonial video will range from 30 seconds – 2 minutes long. 

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