Pandora is one of the Best Ways To expand your Podcast reach!
A key way to grow your podcast is to make it available wherever listeners prefer to consume podcast episodes. In Q3 of 2019, Pandora opened up her box and allowed podcast creators to create shows using their platform. Pandora’s podcast audiences averages 64 monthly active users and is one of the fastest growing hubs to host content for budding podcasts. Pandora will use your RSS feed to bring your catalog of content to their users. Please note: It may take up to 6 weeks for Pandora to review your show submission, and they do not promise to approve all shows. This is an application to join their network, not a submission.
What makes Pandora’s podcast platform different than many other podcast platforms is the Podcast Genome Project they have installed. Pandora examines over 1,500 data points to match content to listeners. The genome project will then suggest new podcast ideas to Pandora listeners based on their listening history. The genome project won’t just recommend podcast shows, it will recommend individual episodes based on user tastes. Pandora’s new podcasting platform is an opportunity for podcasters to grow their audience while providing a better experience for listeners.