What is Local SEO & How Does It Work?
Local SEO is a digital strategy that involves optimizing your website for visibility when a local-intent based search occurs. It helps businesses substantially improve rankings and visibility on search engines, reach out to more customers and ultimately increase sales!
In the ever-changing world of search engine optimization, one goal remains constant: build more traffic for your small business. The higher a site ranks on a local search engine results page (LSERP) as seen by a user, the more traffic the site can receive. The old way of marketing was having your pocketbook pay for eyeballs to then hopefully read your content and purchase.