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flyer design

Prime Media Consulting's Flyer & Brochure Design Services

As business owners, you’re always looking for ways to advertise your products/services in a way that will appeal to your ideal customers. Flyers and brochures are still a great opportunity to leave a lasting impression with your potential customers. The most important consideration in designing a brochure is getting in the mind of a potential customer. Why would they want to but the product/service you’re offering? What problem does your product/service solve? What is in it for them in purchasing your product/service?

Common Purposes of Brochures:

  • To help close prospects.
  • To promote a specific product.
  • Overall company introduction.
  • To educate prospects about the options they have.
  • Product information/instruction sheet.
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Designing Your Flyer / Brochure

As you’re designing your brochure, remember to stay on brand. Use the space and opportunity with a flyer/brochure to invite them to follow you on social media or sign up for something via a landing page URL. You can also add a QR Code to make it easy to readers to access your website or landing page. With Prime Media Consutling, our flyer and brochure design services are carefully crafted with the customer’s buying experience in mind. 

Common Brochure Sizes in Terms

  • Bi-Fold Brochure
  • Tri-Fold Brochure
  • Portrait
  • Landscape
  • Custom Folds and Layouts

Common Brochure Sizes in Inches

  • 3.5″ x 8.5″
  • 5.5″ x 8.5″
  • 5.5″ x 12″
  • 8.5″ x 11″
  • 8.5″ x 14″
  • 9″ x 13″
  • 11″ x 17″
  • 11″ x 25.5″
  • + Custom Sizes & Custom Fold Options
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brochure design
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The Do’s And Don’ts of Flyer / Brochure Design

The purpose of a brochure is to move a customer to a a buying decision and distinguish yourself from your competition. The bigger the ticket item the more important it is to have your flyer/brochure professionally designed and printed. Brochures are at the forefront of all many strategies, as they can reinforce other marketing efforts both online and off. But there are things you must consider when creating your brochure. Resist the urge to put too much information in your flyer/brochure. Resist the urge to put every product or service into your brochure to make it too cluttered. Do banks have every product or service in one big brochure? Of course not. 

You can always add inserts to your brochure to back up any specific content, but the flyer/brochure should be eye-catching and a brief overview. Also be mindful of technical jargon. We have always shared with our clients to speak to the lowest common denominator of people knowledgeable of your product or service. Finally when you’re done with the brochure design, mark sure you understand the printing decisions to make: Type of paper, brochure folding, amount of brochures, and color testing. 

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The Facts About Flyer & Brochure Design

The DIY doesn’t work anymore for your business to have a basic flyer and brochure design. This isn’t the fun stuff about building or optimizing a website, but is one of the most critical. Even if you hate it, talking about flyer and brochure design is something you need. Why? Check out the stats:

of people who read brochures learn about new businesses
0 %
of people buy products once they see it in brochures
0 %
of first impressions are related to design.
0 %
of marketers say they will use more visual content in the future.
0 %
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About Prime Media Consulting

Prime Media Consulting are marketing experts offering the very best products and services for small and medium size businesses to help you keep growing your business. Yes we build amazing custom websites, but it is our goal to truly make your website a lead generation tool for your business. We want to earn search engines like Google to position your business at the top of search engines while maintaining a positive brand experience and garnering great reviews across social media platforms. Prime Media Consulting uses innovative web techniques and state of the art industry leading evaluation tools to research the holes in your online marketing presence, and make recommendations based on the budget and time you have available to fix them. 

Learn More About Prime Media Consulting

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