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What is SEO & How Does It Work?

Search engine optimization (SEO) is a digital marketing practice that grows the organic search traffic to your website.

By optimizing your website and off-site properties, you’re giving search engines and your target customers clear messaging on who you are and what you do. This clarity leads to higher search engine ranking, more organic web traffic, and more customers.

When you partner with TheeDigital, we’ll perform an SEO audit of your website. The audit will serve as a baseline for crafting your overall search strategy. Once reviewed and agreed upon, you’ll work with a dedicated marketing manager and strategist to bring your campaign to life.

Should I Invest My Marketing Budget Into SEO or PPC?

Ideally, both. But we understand that not all businesses have the budget to invest in both.

For clients on a limited budget, we recommend investing in search engine optimization. It ensures you get a steady stream of people finding your business, leading to more clients and higher revenue. SEO efforts can take weeks or months to take effect, however.

For clients with a bigger budget, we recommend combining SEO with pay per click advertising (PPC). PPC puts your business at the very top of search results, allowing you to quickly begin seeing more clicks and leads while you wait for your SEO efforts to take effect.

The Hard Truth About SEO

Even if you hate it, SEO marketing is something you need. . There’s just no way around it in today’s digital age. Why? Check out the stats:

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75% of people never scroll past the first page of search engine results.
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There are an estimated 3.5 billion searches on Google each day. (Internet Live Stats)
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SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
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SEO leads have a 14.6% close rate compared to a 1.7% close rate for outbound leads (radio/TV ads, direct mail, etc.) (HubSpot)
Prime Media Consulting, LLC

WE SERVICE THE FOLLOWING AREAS

  • Fremont
  • Saratoga
  • Los Gatos
  • Los Altos
  • Mountain View
  • Palo Alto
  • Santa Clara
  • Walnut Creek
  • Danville
  • Lafayette
  • Campbell
  • Los Altos Hills
  • Hillsborough
  • Belmont
  • Woodside
  • Sunnyvale
  • Concord
  • Vallejo
  • Pinole
  • Oakland
  • Atherton
  • Manteca
  • San Jose
  • Union City
  • Newark
  • Walnut Creek
  • Lafayette
  • Atherton
  • Orinda
  • Pinole
  • Oakland
  • Atherton
  • Manteca

Frequently Asked Questions

Local SEO (search engine optimization) marketing is an effective way to market a local business online. As your online presence is locally optimized, your business will attract high-quality traffic from relevant local searches. This is a great way to build a wide local audience and climb SERPs (search engine result pages).

It’s no surprise that a whopping 46% of all Google searches are for local businesses. Simply put, local SEO marketing helps your business become visible to this large percentage of local searchers

Local SEO works by boosting a site’s Google ranking for local search. This is achieved by optimizing the website, web content, business listings, and social media pages.

Our local SEO experts use a wide range of effective and actionable strategies to achieve quick and consistent results. These strategies help your business appear in the top local search results on Google.

Local SEO is a whip-smart way to tweak your online presence in accordance with the unique set of ranking factors used by Google. As a result, your business will generate more local leads and maximize sales.

SEO is the process of increasing the quantity and quality of organic traffic to your website. Local SEO is a subset of SEO that strictly focuses on local search.

For instance, leveraging SEO is a great way to help your business appear in the top search results each time a web user runs a generic search. However, this may not be of value to your business if you only operate in a certain location.

Local SEO makes things more specific so you can target potential customers in your geographic area. This is extremely beneficial for businesses that offer their products/services in a certain town, city, state, or country. Instead of reaching a global audience that cannot invest in your products/services, you can tap into a wide local audience that contributes to your revenue.

However, local businesses shouldn’t sideline vanilla SEO entirely. We suggest using both SEO and local SEO strategies to build a strong online reputation and generate high-quality local leads.

If your business operates within a certain geographic region, we suggest opting for local SEO services.

Even if you don’t have a local target market, local SEO can help you generate more leads in certain popular cities, towns, or states. This is a great way to create a powerful online presence for locations that contribute to your revenue more than others.

Over the years, we’ve offered local SEO services to clients from the following industries:

  • Automotive
  • Business
  • Plumbing
  • Bars and Restaurants
  • Education
  • Medical Services
  • Legal Services
  • Pet Services
  • Construction
  • Health
  • Real Estate
  • Technology

While most local SEO companies charge a hefty sum, we’ve taken a different approach at Search Berg.

Our local SEO services start as low as $199.

We take the time to assiduously understand each client’s specific requirements and goals. Our local SEO experts create an individualized strategy based on our analysis.

This helps each business dominate their respective industry instead of receiving a one-size-fits-all plan. By focusing on creating and executing niche-specific solutions, we help our clients attract qualified local traffic and establish a winning online presence.

Depending on your customized package, project scope, and deliverables, the total cost of the project may vary. Our final prices are extremely affordable so you can build a wide local audience without worrying about hurting your budget.

Click here to request a proposal and free SEO audit report. Simply enter your name, phone number, email address, website, chosen service, and project details. Submit the request and our local SEO experts will get in touch with you shortly.

For more information, give us a call at 855-444-4777 and we’ll take it from there.

Our experienced project managers work closely with each client to address their concerns, questions, and expectations. Once you place your order with Search Berg, you’ll be assigned a dedicated project manager who offers in-depth guidance and assistance along the way. Feel free to reach out to your project manager if you have any project-related questions.

As a client, you will also receive complete access to the Client Dashboard. The innovative and customized software allows you to monitor progress and track updates. You can also view how your website is performing from the point of view of your target audience and search engines.

We suggest using the Client Dashboard to review content, offer feedback, examine reports, or pose any questions that you may have for the technical team.

If you’d like to make changes to your project or share your concerns, feel free to reach out to your project manager. They’ll be happy to accommodate your needs.

At Search Berg, we go the extra mile to offer actionable results that help you rank on Google in less than 30 days.

If your project is in its initial stages, we suggest waiting for a few weeks to view concrete results. Given the amount of online competition, it may take some time before you begin to achieve target KPIs and notice an increase in quality local traffic.

However, if you’re still dissatisfied with the results, we have a strict no-hassle money back guarantee. If your website doesn’t rank in 30 days, we’ll provide a complete refund, no questions asked. With no contractual obligations, you don’t have to worry about any unexpected complications.

A business should consider hiring a local SEO company for the following reasons:

  • Searches with the term “near me” have increased five-fold over the past few years
  • You will rank for keywords that local customers actually use; not generic terms
  • By using relevant long-tail keywords, you will ensure voice optimization and local traffic
  • 86 percent of customers go on the internet to locate local businesses
  • You will gain a better understanding of your target audience and will be better equipped to generate conversions

Optimization for Google My Business
The priority in local SEO services is to have your website ranking on Google’s Local 3-Pack—the top three results displayed for a local search. This is happens when your business has an established profile for Google My Business.

On-Page Local SEO
We identify local long-tail keywords that are relevant to your business and optimize web pages, HTML tags (title, meta, and header), headlines, and images in order to improve your search engine rankings.

Keyword Targeting That’s Region-Specific
Our local SEO experts create an index of carefully crafted local long-tail keywords after meticulously researching and analyzing your competitors in order to get you ranking at the top of Google.

Business Citations
We build a localized portfolio for your business on reputable and popular third-party directories to promote online visibility in your region.

Local Link-building
Our content creators develop informative content that’s rich in local, relevant keywords that most other high DA websites would like to link to. This increases your website’s credibility and domain authority.

Smartphone Optimization
Our local SEO experts work to ensure you’re listed at the top of Google’s local listings by optimizing your website so that it’s smartphone-friendly.

Greater SEO ROI
At Search Berg, our experts go the extra mile to ensure your investment leads to calls and inquiries.

Community Participation
Also known as comment marketing. At Search Berg, our expert mediators leave valuable and engaging comments on local sites that are relevant to your business in order to enhance your reputation and credibility and direct traffic to your site.

More Traffic, Higher Conversions
Once your business has content that’s primed for local search engine ranking success, you will receive qualified leads with higher purchase intent that lead to sales.

Outrank Competitors
It’s important for businesses to direct their focus to their local competition. At Search Berg, we optimize your content and website with terms that your clients actually search for.

More Effective Brand Management
Our experts work to control the narrative that surrounds your business in order to connect you with potential customers.

Better Online Reviews
By establishing a prominent local business profile, you will receive positive feedback from your customers directly. This allows you the opportunity to understand what customers think about your products/services and leverage a more positive brand image.

At Search Berg, we go above and beyond to offer our clients actionable results that help them rank on Google in fewer than 30 days.

We suggest that you wait a few weeks in order to view concrete results, especially if your project is in its initial stages. Considering the amount and type of online competition, it may take a little bit of time before you start achieving target KPIs and begin to notice an increase in quality local traffic.

Questions? Let’s talk! 

We are ready to schedule a conversation with you to discuss your website goals and how we can help. Visit our calendar and pick a time to speak to one of our marketing professionals.