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pay per click advertising
pay per click advertising

What Is Pay Per Click?

PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically. Google ads has placements over 85% of the “above the fold” space on Search Engine Results pages. The power of Google Ads is the fact that users and potential customers can have your advertisement display do them for EXACTLY what and where you want to be found for. 

With traditional marketing strategies like placing an ad in the newspaper, or advertising your business on a billboard, you’ll pay a set monthly budgets for that advertising space; regardless of how many customers see your advertisement. To the adverting agency, it doesn’t matter if 10 potential customers see your ad or 10,000 — you’ll pay the same price for the placement of that newspaper ad or billboard.

This helps you now understand that digital marketing has eclipsed the value of traditional media marketing to establish that brand awareness directly with your potential customers. Pay Per Click advertising is an affordable business advertising solution where you can set your own budget, target specifically the demographic and geographic attributes you want, for what they are searching for. This benefits a small business owner who is trying to rank their website organically to invest in immediate results whereas SEO may take time to develop.

Pay Per Click vs. SEO Services

As stated above, SEO the idea of building content and equity in your website. Many SEO experts will tell you that SEO services and optimization could take 6-9 months to see impactful results for keywords related to your business. Many small business owners are needing an immediate impact and ROI for their invested dollar. They turn to the Pay Per Click format due to the ability to rank above the fold on major search engines in a matter of hours/days vs. months. This pay-to-play format is very popular with many service based and seasonal businesses.

pay per click advertising
pay per click advertising

The Omni Marketing Strategy

Omnichannel marketing is the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience.

One of the major benefits of a proven SEO team carefully cultivating and crafting your PPC Campaigns will be the ability to know what keywords are converting for your Paid Search campaign. Smart digital marketers will then take converting keywords from your Pay Per Click campaign and craft SEO content for your business to rank higher on search engines. It’s proven that if your business can show up on the Paid Search, Google Maps and Organic section of Google, you’ll more than likely going to be chosen as the obvious choice; thus creating the Omnichannel Marketing Strategy.

The Facts About Pay Per Click (PPC) Advertising

The DIY doesn’t work anymore for your business to have a Pay Per Click (PPC) advertising campaign. This isn’t the fun stuff about marketing your business, but is one of the most critical. You need business now and this platform can produce immediate results! Even if you hate it, talking about Pay Per Click Advertising is something you need.  Check out the stats:

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Pay Per Click Ads can boost brand awareness by 80%
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Google controls more than 92% of the global search engine market.
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The average ROI for Google Ads. You can only imagine how the better-than-average businesses are doing.
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of marketers say PPC is hugely beneficial for their business.

About Prime Media Consulting

Prime Media Consulting are marketing experts offering the very best products and services for small and medium size businesses to help you keep growing your business. Yes we build amazing custom websites, but it is our goal to truly make your website a lead generation tool for your business. We want to earn search engines like Google to position your business at the top of search engines while maintaining a positive brand experience and garnering great reviews across social media platforms. Prime Media Consulting uses innovative web techniques and state of the art industry leading evaluation tools to research the holes in your online marketing presence, and make recommendations based on the budget and time you have available to fix them. 

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