Google Podcasts is one of the Best Ways To expand your Podcast reach!
Millions of podcast listeners listen to Google Podcasts. It’s one of the largest podcast platforms out there. The app itself is very familiar to Apple podcasts. But one of the distinct advantages Google Podcasts have is its association with Google’s other platforms. Currently, Android devices are the most widely used type of smartphone in the world. You can play your podcast not only through their smartphones, but their browsers, Google Nest, Google Home, Google Assistant Android Auto and more! If your show isn’t listed with Google, you’re missing out on millions of potential listeners. Google’s data can tell you things like when your listeners tune in to an episode, when they drop off, and what devices they use — all valuable intel when you’re trying to make engaging content.
There’s no downside to making your show accessible all over the internet. Getting your podcast listed in Google Podcasts is a little different than submitting your show to other directories because of the technology used to search for podcasts. Once your podcast’s RSS feed has been submitted to Google Podcasts and approved, listeners can not only listen to your content through Google Podcasts, but also subscribe, share and never miss an episode.