Search Engine Marketing

Prime Media Search Engine Marketing (SEM/PPC) solutions offer local businesses the opportunity to be found on leading search engines with immediate results.

Ninety-seven percent of Google’s revenue comes from online pay-per-click advertising. While the minimum bid per keyword is 5 cents in AdWords, the high-cost keywords are nowhere near that. PPC is the form in which a business creates advertisements to run on search engines, but are only being charged when someone actually clicks on them. Ads rotate very regularly primarily on a bidding basis. Pay Per Click provides a very clear ROI.

Your campaign should be as unique as your business. If done correctly, Pay Per Click can be a successful way to generate sales and/or increase your brand awareness in the marketplace. Through flexible budgeting, Prime Media Consulting increases the visibility of your business’ website across the web like never before!

Prime Media Consulting’s Pay-Per-Click campaign options are tailored to your specific advertising needs and budget. There’s no one better positioned in the marketplace to provide integrated and coordinated online marketing strategies. Pay-Per-Click ads on Google, Yahoo! and Bing can help generate interest in your business, placing you in front of people actively searching for your products and services.

Your campaign should be as unique as your business. If done correctly, Pay Per Click can be a successful way to generate sales and/or increase your brand awareness immediately in the marketplace.

Our Search Engine Marketing efforts include:

  • Keyword Research and Analysis
  • Creation of Campaign Name, Budget Limits & Billing Information
  • Budget Management – Never Exceed what you set as your budget & No Long Term Commitments
  • Ad Placement in the Google Content Network & Search Network
  • Target Specific Geographies, Time of Day & Demographics
  • Compare and Create  & Control relevant keywords with effective text ads on Desktop, Mobile & Tablets
  • Keyword Ad Headline, Ad Copy & Site Extensions
  • PPC Management through metrics like Cost Per Click (CPC), Quality score, Negative Keyword Implementation and Ad Positioning
  • Real time reporting to track your Return on Investment (ROI)
  • Website optimization based upon results from PPC efforts
  • Manage expectations of performance monthly w/ Dedicated Manager

You Search Engine Marketing efforts are designed to be long term or temporary. Many of our clients use PPC results as keyword research for website optimization campaigns. The long term solution would be to reduce your PPC marketing efforts as your website optimizes for the keywords you’re targeting.

Want to learn more about how Prime Media can help your business with Search Engine Optimization?
Contact Us now to get started.

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